DIGITAL AND PAYMENTS TRANSFORMATION AND INNOVATION
The banking industry continues to experience rapid digital transformation. We provide an unrivaled client experience by pairing enhanced digital tools supported by our modern technology infrastructure with our traditional focus on personalized service. The continued enhancement of our digital offering provides convenient access to our products and services and, in turn, expands our reach to accelerate our growth of full-service clients. It also ensures we have the capabilities to target key underserved segments, such as small business owners, with customized lending, deposit, and value-add solutions. In 2022, we initiated the roll-out of our new digital banking platform, cwb.digital , for our personal and small business clients. The upgraded platform delivers a modern client experience, with self-serve password reset functionality, enhanced security features, including multi-factor authentication, and an integrated view of credit card transactions for our personal clients. The platform integrates with third-party accounting platforms and provides predictive cash flow analytics functionality to enable small businesses to better understand and manage their cash flow needs.
2023 priorities As we continue to enhance our digital offering, we are creating efficient processes for our clients that allow them to spend less time on administrative tasks and more time adding value to their businesses. Incremental features that will be integrated into cwb.digital in 2023 include the ability to fully on-board business clients digitally and additional tools to help them efficiently assess the financial health of their operations. Digital onboarding capabilities will provide approved small business clients the ability to open accounts, set up online banking and apply for select lending products, online and at their convenience. In 2023, we will also enhance our digital client experience with the introduction of single sign-on access to products and services for our business clients, upgraded cash management and electronic funds transfer features, and a new business credit card program to provide cardholders with an industry-leading digital experience.
22 2022 SUSTAINABILITY REPORT AND PUBLIC ACCOUNTABILITY STATEMENT
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