Chris Fowler speaking at the 2021 CWB Virtual Leadership Conference
MESSAGE FROM PRESIDENT AND CEO Chris Fowler
TARGETED GROWTH WITH STRONG MOMENTUM
to Work Canada ® . We were also recognized as one of the Best Workplaces TM for Mental Wellness, in part due to the broadening of resources for our teams to build better understanding and engagement in mental health and wellness. To ensure CWB remains a career destination for top talent we will continue to strengthen our culture. We believe that we are better together, and when we return to the workplace, we will support and engage our employees so they can embrace the challenges and opportunities of a truly flexible and hybrid work environment. Defining the future of work at CWB will solidify our employer brand and allow us to attract top talent. Our focus on developing our inclusive and diverse culture is steadfast. I am proud of the employment experience and career development programs for Indigenous persons and persons with disabilities that we launched this year, and it is exciting to see our strong inclusive culture strengthened by several new employee represented groups (ERG). These employee-led groups enhance community and culture in our workplace by providing support and creating belonging, and driving action-oriented personal growth for our employees and leaders through education, professional development, and the sharing of lived experiences. We are seeing the successes of each ERG shared broadly and together they help to accelerate our high-performance culture. INVESTMENT IN OUR DIGITAL CHANNELS TO FUEL FUTURE GROWTH Our investment in digital channels will enhance our full-service client experience and support our strong growth momentum.
Very strong fiscal 2021 financial performance reflects the momentum our teams have built. Our winning strategy is uniquely focused on business owners who chose CWB for our proactive, personalized service and specialized advice. With the strategic investments we have made in our capabilities and teams, we are now a stronger full-service bank with even more business owners choosing CWB for the unrivaled client experience we deliver. We are expanding our presence in Ontario to drive strong, diversified growth targeted at full-service clients. Our funding sources and portfolio composition continue to diversify, and we are augmenting our revenue mix through the boutique wealth management services we provide to business owners and their families. Driven by the strategic focus on growth enabling activities, our revenue has increased 13% to surpass $1 billion for the first time in our history. Achievement of this milestone reflects the dedication of our teams who continue to execute our strategy and create unrivaled client experiences, despite the challenging operating environment that persisted this year. CAREER DESTINATION FOR TOP TALENT Our people are a core competitive strength, and we are committed to be a career destination for top talent. I am very pleased that our unwavering commitment to advance our people first culture was recognized as one of the 50 Best Workplaces TM in Canada again this year by Great Place
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4 | CWB Financial Group 2021 Annual Report
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